what we do ,” affirms Louzan . “ We have a group of people in the organisation who are tasked with anticipating what we might need around data protection in the future . Operating with a global footprint , this is at the front and centre of everything we do .”
The value of data within the healthcare sphere is only increasing . From a market perspective , data helps companies better understand its customers needs , but for healthcare providers , it also allows companies to add value for patients and personalise patient interactions . LifeScan has been investing in the personalisation space for several months , focused on artificial intelligence ( AI ) and machine learning ( ML ). “ The goal of getting to that personalised point of interaction with our patient is being able to really target our actions and help them through
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