BROWN-FORMAN
Data is at the core of Brown-Forman Corporation ’ s digital transformation . From partnerships to the right team , we discussed Brown-Forman ’ s strategy and how it navigates the road to success
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F ounded in 1870 , Kentucky-based Brown- Forman Corporation has a long history of producing quality spirits and wines - manufacturing well-known brands such as Jack Daniel ’ s , Woodford Reserve , Finlandia , Chambord and Old Forester . As times change and technology advances , the company ’ s growth strategy has adapted to take full advantage . We spoke to Tim Nall , Senior Vice President and Chief Information Officer ; Dan Muraski , Global Director of Business Intelligence , Data Management and Analytics Capability ; and Sam Sorsa , Director of Advanced Analytics , to find out more about their data-driven strategy and use of innovative technologies at Brown-Forman .
Data science initiatives at Brown-Forman are backed by a talented team , with wide areas of expertise and a strong bank of knowledge . From data visualisation experts to “ translators who can connect our team to the business ,” making data “ easy , available and user friendly while getting the
FEBRUARY 2020