BELCORP
We speak to Venkat Gopalan , Chief Digital Officer and Chief Technology Officer at Belcorp , about the company ’ s major transformation over the last few years and how technology has enabled it
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F ounded in 1968 , Belcorp is a leading Latin American beauty and cosmetics company . Based in Peru , its presence spans 14 countries across the Americas . Currently a directselling company representing three brands , L ’ Bel , Ésika , and Cyzone , Belcorp has been undertaking a company-wide transformation over the past few years . Its development has been phenomenal , with continual double-digit growth leading to a revenue of over US $ 1.16 bn . The changes are aimed at both the consumer and Belcorp ’ s vast network of over 800,000 independent beauty consultants .
Technology plays an important role in Belcorp ’ s expansion . Venkat Gopalan , Chief Digital and Technology Officer , is responsible for driving the organisation ’ s digital transformation . Gopalan joined Belcorp in May 2019 following a long history of working in retail tech . So far , Belcorp has explored multiple different avenues : ecommerce , B2B and B2C models . “ For over 40 years , we had never been in e-commerce or retail ,” Gopalan
FEBRUARY 2020