Venkat Gopalan
cultural change and get inspired by new products to inform and streamline our company ’ s transformation . It ’ s about partnership and knowledge .”
Belcorp ’ s digital transformation began two-and-a-half years ago as an effort to shift its own view of technology to understanding it as an enabler rather than just support . Belcorp ’ s expansion centres on reinventing direct selling , becoming an omnichannel provider , providing an exceptional consumer experience , and focusing on internal talent . Digital transformation touches on all four . Technology organisation is a key element ; moving to an Agile enterprise allows Belcorp to launch initiatives such as e-commerce quickly and efficiently . Salesforce , which has previously been a key element in the company ’ s growth , is equipped with digital tools , which enables consultants to learn about product , better interaction with consumers and enable frictionfree selling . Consumers also benefit from the tech transformation , with augmented reality that allows them to try on virtual makeup and virtual portraits that give them the opportunity to learn about products .
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Venkat Gopalan
EXECUTIVE PROFILE
Venkat Gopalan is Chief Technology and Digital Officer at Belcorp , where he is responsible for leading the beauty multinational ’ s digital transformation and enabling the company ’ s corporate and sustainability strategy through technology . Venkat has over 20 years of experience leading transformation initiatives for Fortune 100 companies . www . gigabitmagazine . com