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Martin Hoffman
VOLKSWAGEN Martin Hoffman serves as German automotive industry giant Volkswagen ’ s CIO . The University of Mannheim and ETH Zuricheducated German has been with the company since 2001 , serving in his current role since December 2011 . He is on record as encouraging a Silicon Valley-like IT department , establishing an innovation centre known as Digital : Lab in collaboration with American software company Pivotal . “ We are creating completely new products for our customers , and are therefore turning Volkswagen from a car manufacturer into a mobility provider ,” he explained .
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