additional backbone infrastructure to be able to support a full 5G deployment is then going to be the next tipping point .”
SAP has a close partnership with Verizon which has been strengthened with the opening of a 5G Lab in Palo Alto in December 2020 . It is designed to showcase the power of 5G or how to monetize 5G connections and create new revenue streams .
The 5G Lab sits alongside the existing SAP Labs that have been operating since the early 1990s and have been a focal point for the company , enabling SAP to serve as an incubator of new ideas .
“ The 5G Lab allows us to pull together our portfolio ,” says Wilde . “ We get customers to see that there ’ s very much a business impact to 5G . Imagine if a consumer is walking through a store , picks up a product , and they have a question about that product . Imagine a 3D chat bot popping up off their phone to answer questions . You don ’ t need additional store staff , you could be just-in-time and personalized for that consumer .”
“ Then imagine picking up a box of cereal and having your phone create a 3D immersive experience to see what the product contents look like , or look for food allergies . If you can personalize that experience down to a market of one , that becomes very powerful .”
“ Those are the type of experiences that we can showcase within the Lab . There ’ s an opportunity for new revenue streams , which we ’ re just scratching the surface on .”
105 technologymagazine . com