T – MOBILE US , INC .
Erik LaValle , Digital Supply Chain Technology Leader , explains how digital transformation has helped T – Mobile find innovative market solutions
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T-Mobile ’ s presence in the US began in 2002 when Deutsche Telekom ( its parent company ) acquired and rebranded VoiceStream Wireless Corporation . Headquartered in Bellevue , Washington , and currently ranked among the top three largest wireless carriers in the country with over 100 million subscribers , T-Mobile ’ s dynamic approach to the customer experience is best encapsulated by its ‘ un-carrier ’ strategy . Officially debuting in 2013 , this philosophy saw the company actively seeking to ‘ break the rules ’ of industry tradition , eliminating everything that has no ( or even negative ) consequence to the customer , including contracts and international roaming fees .
Far from being an approach siloed in a single aspect of T-Mobile ’ s business , the spirit of imaginative reinvention permeates every core operational element . Erik LaValle , Digital Supply Chain Technology Leader , explains how the company ’ s cultural agility has enabled it to address challenging supply requirements during COVID-19 and why delivering a superior customer experience is contingent on flexible digital solutions .
FEBRUARY 2021