and the creative process .” This also brought technology to the fore , and in this respect , T-Mobile has undergone a significant transformation .
“ When I first joined T-Mobile , there was very little in the way of digital solutions . We were a monolithic ,” LaValle explains . “ That made for a very complex environment that really wasn ’ t flexible or tailored for our business ’ needs .” As such , his first challenge was serializing T-Mobile ’ s inventory over an 18-month period to develop a digital platform . Having subsequently rolled this out to great success , LaValle calls this the “ founding element ” of the company ’ s digital strategy . “ I see more change at T-Mobile in the short-term . Both the volume and the magnitude of these changes will be significantly greater than I have seen in any other industry ,” he states . This is a bold statement , particularly in the wake of COVID-19 , which has seen many organizations make years of accelerated development in a remarkably condensed period . Yet , he affirms that T-Mobile ’ s status as the ‘ un-carrier ’ will always give it an edge over competitors : “ We want to be able to do things that no other company can do on behalf of our customers .”
135 technologymagazine . com