Amazon Web Services ( AWS ) is one of the world ’ s most comprehensive and widely utilised cloud platforms , as Senior Business Development Manager Eva Wong explains : “ After building and running a massive ecommerce platform for over a decade , our parent company Amazon realised that it had developed a core competency in operating large scale technology infrastructure . To that was added a much broader mission of serving a new customer set , and that ’ s how AWS was born .”

AWS is at the forefront of cloud computing , which has revolutionised the world , not least in a business context . “ Cloud computing means ondemand delivery of IT resources via the internet ,” says Wong . “ AWS manages and operates a technology infrastructure in a secure environment . Businesses can access these resources through the internet to develop and run their applications . Capacity can grow and shrink very quickly according to your needs , with customers only paying for what they use .” Those capabilities allow for a much increased pace of innovation , with Wong seeing more and more enterprises undergoing cloud adoption for their own purposes .

That spirit is evident in its collaboration with Melco Resorts & Entertainment . “ Melco started using the AWS platform to build their applications four

years ago . With AWS scalability , agility and global presence , Melco is able to expand their applications globally in weeks , compared to months in traditional on-premise data centres .” Aside from the scale , Melco is also able to deliver bespoke customer experiences to guests via the MelSuite , the Smart-in-Room-Management- System built on AWS by Melco ’ s DX Team . “ With over 175 fully featured services currently available on the AWS platform , Melco can be experimental and innovative ,” says Wong . “ They can test and try out new ideas with minimal upfront costs , and compute resources are readily available to them as they require .”

Wong sees the close working relationship as resilient going into the future , evolving alongside key trends such as know-your-customer initiatives . “ The extension of customer experience is interacting with your guests digitally . We are seeing more interest in interactive video services - live streaming solutions that are quick and easy to set up and ideal for creating interactive video experiences for customers . With the COVID-19 pandemic , that ’ s becoming a key focus as companies look for ways to keep the customer up to date , create a great customer experience and ultimately drive customer loyalty .”