Technology Magazine February 2021 | Page 215

About Talley
into three main groups – carriers , landmobile radio and specialty group . This allows us to zero in on applications specific to their needs .”
When it comes to vendor rotations , Talley carries ‘ best of breed ’ products , partnering with great companies that value integrity and offer support . As a distributor , we ’ re like the Home Depot of the wireless application world ,” he says .
Value is a key focus , and previously as training director , his mission was multi-faceted . “ I wanted every salesperson to understand the customer and competition , the applications we support and how to engage with customers ,” he says .
Competition has evolved from a fixed set of competitors to a realm that is constantly changing . “ We must understand who we are and who we serve ,” he says succinctly .
During our interview , he listens intently , smiles constantly and describes his leadership style as conscientious , honest and understanding . “ Mindset is very important to us , he says . We have incorporated a program with the objective to be the premier wireless distributor in
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About Talley
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