67
Other common challenges relate to having incomplete or unreliable data . Many companies are still using haphazard data capture methods that don ’ t update in real time , while others have no clear system for making sense of their data and putting it to effective use . Unless it can be activated , data is a useless resource , so this is a real missed opportunity .”
As society becomes ever-more datahungry , the correct management of said data will only become more important .
Taming the vast volumes of data produced daily will be key to the continuing improvement of artificial intelligence , as Cole explains : “ 80 % of the time spent by data scientists is in manipulating data to get it into a form that is useful . Repeatable automated and intelligent capability around data capture , lineage tracing , quality and insight for AI and machine learning are required to standardise data management in an open and transparent manner .” technologymagazine . com