CEO , Synchrony Financial Financial services company Synchrony Financial is increasingly active in the fintech space , with products such as an AI virtual assistant . The company is ranked 170 on the Fortune 500 list . CEO Margartet Keane has been in the role since 2011 , prior to which she served as CEO of its predecessor , GE Capital Retail Finance . She started her career at Citibank , and was educated at Saint John ’ s University , achieving a BA in Government & Politics and an MBA in Marketing .