ENTERPRISE IT
“ Investing in a role that ensures customer experience , employee experience , and enduser experience are viewed holistically can reveal important insights that are essential to business success ”
CELINE MAHER REGIONAL VICE PRESIDENT , RKI AT ZENDESK
way , but then go to the website and have a completely different experience . One of the benefits of TX is that you get to align that brand expression . We look at holistic customer life cycles rather than individual journeys , allowing us to create a much more consistent experience across those touchpoints .”
“ We would also work with the internal teams working with the in-store experience , the web experience , the app experience , the call centre experience and start marrying them up , on and offline . This creates massive operational efficiencies ,” said Ireland .
TX in healthcare According to Professor Luciano Nardo , Founder of NOW-fertility . com , a trailblazing new digital platform set to revolutionise the assisted conception journey : “ TX will be particularly important in the new , digital age of assisted conception . Traditionally , individual
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