Technology Magazine February 2022 | Page 109

give lots of information . It ' s a privacy issue . There ' s a business called Yoti who we ' ve worked with , a digital identity provider . The idea there is you have one account with Yoti . It is backed by the government and verified from your passport or your driving licence . And it holds as much data as you want them to hold about you . So when you interact with a brand , they use the Yoti ID so they ’ re the only ones who hold data on you ,” he said .
Dave Page said : “ our recent report , Reconfigured , found a clear shift toward improved employee experience as a key driver for the C-Suite . More than one in three ( 36 %) of business leaders state that a core benefit of the future workplace will be a stronger alignment between employee and customer experience . However , this will be dependent on a greater understanding of employee requirements , both digitally and personally . 29 % of respondents claim this to be one of the top challenges management faces .
“ As an example , as digital working has become more embedded , companies have had to shift focus to the employee and have sought to draw on lessons from CX that they can apply to EX . This involves thinking carefully about employee journeys and building emotional connections with them from the moment they first engage with the organisation to the moment they leave ,” he said . technologymagazine . com 109