VIRTUSA on price , and raising customer experience from acceptable to remarkable .
“ Insurance may have been something of a laggard but it ' s waking up to the possibilities of hyper-automation , which is like DPA with an aggressive agenda to create automation that spans across multiple different processes to tell the living story right across the value chain and silos . Hyperautomation transcends these : “ We ' re able to lay an orchestration layer across the stovepipes . Essentially , we deal in the digitisation and automation of the process to remove friction from the customer experience and to optimise efficiency .” Architectural pace-layering Virtusa ’ s architectural approach places a low-code-no-code DPA platform on top of the insurer ' s legacy systems and permits a 360-degree view of the customers and their history in a channel-less environment – to be customer-centric , not policy-centric or risk-centric . “ Insurance carriers don ' t want any interference with their brittle legacy systems of record . We must provide cohesive articulation of processes over the top to relieve their burden of technical debt . The architectural paradigm is called pacelayering wherein systems of record remain unaltered , systems of differentiation is enabled through DPA platform , and systems of innovation on top enable new efficiencies and experiences . It allows us to change our systems of differentiation frequently without touching and adding risk to their systems of record .”
That applies to all the insurer ' s systems , not just the records that may have been in place 30 years or more , he adds . If the insurer is implementing a core insurance system like Guidewire , then resist the temptation to meddle with it because that
EXECUTIVE BIO
GANESH IYER
TITLE : EXECUTIVE VICE PRESIDENT , INSURANCE
LOCATION : UNITED STATES
Ganesh Iyer is responsible for driving revenue growth and setting strategic direction for Virtusa ’ s Insurance business in North America . He has over 30 years of experience in the Technology services , including outsourcing , systems integration , and consulting services . With over two decades of working with Insurance , he has a deep understanding of the unique challenges faced by the Insurance sector and the factors impacting the successful implementation and execution of solutions , change management , and effective operational governance programs leveraging global delivery models . Prior to joining Virtusa , he has held leadership positions in large consulting organizations in the Insurance , Healthcare and Life Sciences business .
will just increase technical debt . “ Every time you customise , you get further away from the product lifecycle that is carefully managed by Guidewire . Instead , if you really need to customise , do it in the differentiation layer .”
To deliver on their automation agenda , Virtusa helps insurers to ' pick a right swim lane ', aka process for specific automation technologies . Reach for the optimal amalgamation of tools , or accelerators , to adopt from the width of available technologies , eg business process management ( BPM ) suites , such as Pega , Appian , IBM Smarter Process and some
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