Manel Martorana , Partner , Head of Digital Experience Europe at NTT DATA Europe & LATAM , explains the company ’ s world-leading approach to customer experience
NTT DATA
Manel Martorana , Partner , Head of Digital Experience Europe at NTT DATA Europe & LATAM , explains the company ’ s world-leading approach to customer experience
NTT DATA is the sixth largest IT company in the world in terms of market share , and one of the fastest-growing brands , appearing among the 10 biggest IT and business service providers at the global level . Headquartered in Tokyo , the company helps clients transform through consulting , industry solutions , business process services , digital & IT modernisation , and managed services
Manel Martorana is Partner , Head of Digital Experience for NTT DATA Europe and Latin America . A core part of his focus at NTT DATA is human-centred solutions . Using his technology expertise and knack for business orientation , he aims to achieve memorable digital experiences and boost customer engagement for every client .
Agile software development is a key pillar for Martorana in delivering a deep digital transformation . Recent projects include artificial intelligence ( AI ) based virtual agents to improve contact centre efficiency and training courses using virtual reality and augmented reality to optimise costs .
“ We ’ re true innovators , with access to US $ 3.6bn of investment research and development from NTT Data . We have delivered 31 years of growth in a row and we have an objective to be in the top five global players in the market by 2025 . Currently , we ’ re the sixth ,” said Martorana .
302 February 2022