NTT DATA
“ Agile methodology is a core pillar of our digital transformation . We have experienced this with several clients , where we have created huge teams working on the digitalisation of their process , helping them to boost the velocity of the transformation . We have improved the time to market , especially of the digital projects , and also the quality of customer experience .”
Agile provides a clear differential in the NTT Data approach with clients , with hundreds of people working on different products for the same clients . The magic formula is blending human-centred design , technology expertise and business orientation to achieve a memorable digital experience and to boost customer engagement .
“ We mix those three disciplines , putting the user in the centre of the design process , having the right knowledge on the technology that we ’ re using to make those outstanding designs become real ; and a deep understanding of the business challenges that our clients are facing .”
In regards to product-oriented development , Martorana says that , according to a study , 65 % of developers were concerned with the customer experience when working with Agile . Asking the same question to developers working in a more project-oriented approach , more classical , only 30 % are worried about the customer experience .
“ We create agile teams with different skills and different specialties , from design to more technical parts , but also for measuring
304 February 2022