Boosting the customer engagement
Carolina Moreno , VP of Sales for EMEA / GM South of Europe
Liferay helps companies to build portals , intranets , websites , and connected experiences on an extensible digital experience platform ( DXP ). Liferay offers its customers the ability to create great digital personalized solutions and boost engagement from their end-users . Carolina Moreno , VP of Sales for EMEA and GM for the South of Europe explains , “ large companies from all over the world use Liferay to address complex business challenges and demands : Optimizing the digital conversation with their clients , increasing the online revenue , and integrating solutions that help them digitalize their business in order to provide best-in-class experiences for their customers / employees / partners , among others .”
Liferay has a longstanding relationship with NTT DATA , dealing with large customers across EMEA and Latin America . “ NTT Data has a strong and demonstrable history of creating the ecosystem required to implement successful projects both onpremise and into the cloud with experience with large customers around the world and a track record in innovative solutions combining technology and talent .”
Going forward , Moreno sees the DXPs on the cloud as only becoming more vital to providing a good customer experience . “ For the digital experience solution market , which Liferay and NTT DATA are part of , we need to provide companies with the capabilities to face any challenge our customers have or may have in the future . This means agility on the implementation , flexibility to customize experiences , test new approaches fast , robust integration capabilities , and better support for engaging customers to a number of new and emerging conversational technologies and digital channels . Digital experience platforms and solutions on cloud offer capabilities that simplify process management while saving IT resources in order to allow companies to focus on the most critical thing : Deliver what the customers , employees , partners , and stakeholders need with a strong customer-centered strategy to boost customer engagement .”