NTT DATA
the experience and the results and for testing . We ’ re really focused on not just delivering the product , but also the features of the product with a bigger flexibility than you ’ d get working to classic deadlines ”, said Martorana .
One of NTT Data ’ s key partners is Liferay , who build portals , intranets , websites and connected experiences on a highly extensible digital experience platform . NTT DATA recently won Liferay ’ s partner of the year . The business started working with them in Spain at the beginning in 2009 , expanding over the years into other countries in Europe and America , such as the UK or Brazil .
Martorana adds that “ one of the aspects they value from us is our capacity to collaborate in different countries . As a company , we have a cross-country vision of the business . We ’ re really comfortable with Liferay because they ’ re one of the best solutions for digital platforms for our clients , who are typically large organisations with complex demands .”
How large companies are embracing VR and AR The big companies are still struggling to adopt those technologies , because the general consumer markets are also struggling to adopt them , according to Martorana .
“ But we see especially in training , in industries where it is expensive or dangerous and involves long travels to different facilities , we ’ re creating virtual reality environments where they can simulate the actual situation . Employees taking this kind of training give us really good feedback on how effective the learning is . These experiences are two to three times less expensive than training people in a physical or traditional scenario .”
“ WE HAVE AS OBJECTIVE TO BE IN THE TOP FIVE GLOBAL PLAYERS IN THE MARKET BY 2025 ”
MANEL MARTORANA HEAD OF DIGITAL EXPERIENCE EUROPE , NTT DATA
310 February 2022