Technology Magazine February 2022 | Page 354

How PwC is finding global solutions PwC is always looking at problems from new angles to uncover solutions that deliver sustained outcomes and build trust . By bringing together unexpected combinations of skills , experience and technology , PwC helps shape the future in the following ways :
Green energy targets When a client needed a way to meet its green energy targets , PwC Norway built a team which combined risk , consulting , tax and legal expertise with a Norwegian software developer to create a solution to combine biofuel compliance and commercialisation and excise tax reporting into one system .
Making the world accessible to people with disabilities with AXS Lab Hand in hand with AXS Lab , PwC US ’ s digital
team put end-users at the heart of design to help transform their platform into a userfriendly web and accessible app that can rapidly expand , engaging new audiences worldwide . Using our BXT Works approach , a fast , sprintstyle framework combining business strategy , user experience design and technology , PwC relaunched AXS Map into the market .
Virtual care solution in the ME The health ministry of a Middle East government became concerned , during the first wave of the COVID-19 pandemic , that people who needed medical attention were staying away from hospitals and clinics . PwC Middle East worked with health ministry officials , clinicians , patients and technology providers , to develop a virtual care solution which will help save lives not just today , but for many years to come .
But this is not always the case in the companies they advise as there is a major talent challenge reverberating around industry . “ We have two main challenges concerning talent . One is the war on talent that was started a few years ago and the second is to try and encourage more women within technology ,” said Lemasson .
“ When it comes to talent , we ' re all fishing in the same pond . We also need to be more inclusive and we also need to diversify the way we welcome people into our companies , industrial companies , but also consulting firms .

“ The sum of € 12b is a huge investment and it will be used to accelerate the footprint of technology in PwC and act as an enabler for our clients ”

MATTHIEU LEMASSON PARTNER , ADVISORY MARKET LOS LEADER PWC FRANCE
354 February 2022