FOREWORD Smells like team spirit

“ More than ever , CSR is the mirror of authenticity in terms of brand values ”

While 2021 was a record year for VC investment in many of the world ’ s leading technology markets , another significant investment has branched from the IT environment : people .

Internal cultures at tech companies are under the microscope like never before , because , rather unsurprisingly , happy staff produce better results for both themselves and the company . Many of our contributors this month speak of the importance of their culture and team spirit , which has been reflected in the positive tone in my interviews and the drive of these leaders . This includes initiatives with diversity and inclusion , sustainability and within the community . More than ever , CSR is the mirror of authenticity in terms of brand values .

Watch out for Total Experience : the disciplines of user experience ( UX ), customer experience ( CX ), multi-experience ( MX ), and employee experience ( EX ) working in harmony . In terms of digital transformation , this is 2022 ’ s clearest reflection of this trope .

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Technology Magazine February 2022 | Page 5

FOREWORD Smells like team spirit

“ More than ever , CSR is the mirror of authenticity in terms of brand values ”

While 2021 was a record year for VC investment in many of the world ’ s leading technology markets , another significant investment has branched from the IT environment : people .