AI / ML
“ This is an opportunity to harness the potential of AI , so no country is left behind ”
AUDREY AZOULAY DIRECTOR GENERAL ,
UNESCO which can happen when creators have not thoroughly considered the potential negative impacts their systems may have on the individuals and communities they affect .
Companies that ignore or downplay ethical AI issues also risk reputational damage , legal threats – and even employee churn , explain AI experts at Deloitte .
“ Each type of damage typically leads to reduction of company profitability ,” says Kwasi Mitchell , Chief Purpose Officer , Deloitte Consulting , writing in the first edition of Deloitte ’ s State of Ethics and Trust in Technology report , which he co-authored with Beena Ammanath , US Leader Technology Trust Ethics , Executive Director , Deloitte AI Institute .
“ One estimate puts the cost of mitigations and fines owing to ethical missteps by technology companies in recent years at US $ 70bn ,” they write . “ Conversely , when companies apply clear , trustworthy and ethical principles to their technology use cases , the resultant transparency can foster consumer trust in the company and in the product . To avoid adverse and costly effects from neglect of ethical standards , companies should be more proactive than ever when it comes to developing and implementing ethical principles for emerging technologies .”
Governments around the world are pinning their hopes on the field of AI ethics to mitigate these harms by providing project teams with the values , principles , and techniques needed to produce ethical , fair , and safe AI applications .
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