“AMID ECONOMIC UNCERTAINTY , CLOUD PROVIDERS MUST INNOVATE FOR EFFICIENCY AND CHAMPION SUSTAINABLE SOLUTIONS THAT RESONATE WITH EVOLVING BUSINESS AND GLOBAL PRIORITIES ”
JOHN BRADSHAW DIRECTOR OF CLOUD COMPUTING & STRATEGY EMEA , AKAMAI TECHNOLOGIES
“ Today businesses have many different cloud workloads , and each one has slightly different requirements ,” he says . “ Those requirements may be met better by adopting a multi-cloud , multi-provider approach , and high egress costs prevent businesses from being able to implement this strategy effectively . The focus should be on reviewing and adjusting standard practices from cloud providers so that the industry as a whole can respond to changing customer demand , and ultimately provide a better service .”
Cloud providers must keep sustainability on the agenda amid economic uncertainty Bradshaw comments that amid economic uncertainty , businesses may be tempted to prioritise cost efficiency over sustainability .
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