Technology Magazine February 2024 | Page 126

AI / ML

AI-POWERED PREDICTIVE ANALYTICS DRIVING BUSINESS SUCCESS

In an era where data is more abundant than ever , modern businesses are turning towards predictive analytics as a pivotal element of their strategy
WRITTEN BY : MARCUS LAW

A core function of enterprise AI , the benefits of predictive analytics are wide ranging and potentially game changing . According to AI company C3 . ai , when embedded in business , processes predictive analytics can drive significant improvements such as reduced costs , increased margins and profitability , better safety and reliability , and lower environmental impact .

In an era where data is more abundant than ever , modern businesses are increasingly turning towards predictive analytics as a pivotal element of their strategy . This month , industry experts from various sectors highlight the transformative impact of this technology , offering insights into its benefits , challenges and future potential .
Modern businesses investing in predictive analytics as part of their business strategy As Bret Tushaus , VP of Product Management at software development company Deltek
126 February 2024