Technology Magazine February 2024 | Page 129

AI / ML

“With businesses navigating not only the cost of doing business in a global downturn , it also addresses staffing efficiencies ”

BRET TUSHAUS VP OF PRODUCT MANAGEMENT DELTEK
explains , when it comes to business decisions every minute counts . “ Whether it ’ s forecasting the likelihood of future project success to take on a client , allocating the right amount of resource to a task , or assessing which activities are cost efficient , a view of the outcome is available in moments , rather than days , weeks or even months down the road when it might be too late ,” he says .
“ Predictive analytics hold the opportunity to give businesses back time and resource – a crucial business investment to maintain pace with competitors . With businesses navigating not only the cost of doing business in a global downturn , it also addresses staffing efficiencies .”
In today ’ s competitive business environment , foresight is as valuable as hindsight . “ As someone deeply involved in AI innovation and technology that optimises internal processes , I can attest that predictive analytics has become a cornerstone in contemporary business strategies ,” comments Peter Wood , three-time tech founder and CTO at Web3 recruitment company Spectrum Search . “ Businesses aren ’ t just looking to make sense of their current data ; they aim to predict future trends , consumer behaviours , and potential risks . Predictive analytics allows companies to not just react but proactively adjust their strategies .
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