Technology Magazine February 2024 | Page 155

SAP
The pace of digital change There is a direct correlation between the greatest challenges facing customers and the company , and the most exciting areas of progress in digital transformations to supply chains . Wade thoughtfully explores that connection , knowing it is also a huge opportunity for both parties .
“ The pace and the drumbeat at which we operate with our customers now is much , much faster ,” he says . “ If you said to me which of the main changes between SAP on the 1st of January , 2012 to here and now , it is the technology that we ’ ve developed , and it ’ s the speed at which we can develop and release it . That ’ s the big game changer .”
This progression excites Wade , as SAP keeps up with the pace of change , but he says it brings a greater level of influence for the company . “ It brings with it a big responsibility because our customers expect us to move at that pace now ,” he continues . “ In the cloud world , when the customer makes their initial investment , that is just the beginning of the journey . Now we come alongside the customer and make sure that they ’ re adopting and consuming the technology . That is the big change , probably the most significant change in the 12 years that I ’ ve been with the organisation .”
It is a fundamental evolution in the change of relationship between the tech
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