Technology Magazine February 2024 | Page 16

THE TECHNOLOGY INTERVIEW
the first mover โ€™ s advantage , with GenAI becoming mainstream in most organisations in the coming years . With that in mind , enterprises that do not wish to fall behind the competition in priority areas such as selling , services , coding or content creation must make targeted strategic GenAI investments , picking the few GenAI projects that could prove genuinely transformational .
Q . WITH INCREASED ANXIETIES AND RISKS OVER AI USE , HOW CAN BUSINESSES BEST ADDRESS THEIR CONCERNS ?

ยป Generative AI has as many advocates as sceptics . It can be challenging for businesses to determine how best to generate value from GenAI while simultaneously navigating anxieties from the board , the C-suite , or employees . Our recent GenAI Pulse Survey revealed that 75 % of UK IT decision makers ( ITDMs ) think the impact of GenAI will be significant for their organisations , but 49 % are somewhat or very hesitant to adopt GenAI . And it โ€™ s understandable . GenAI doesn โ€™ t have to be complex , but there is much to consider to get it right .

For starters , GenAI is not independent of other architectures . Therefore , enterprises must establish solid foundations before implementing generative AI safely and successfully . That means establishing a robust data strategy , investing in AI-ready infrastructure , and prioritising data privacy and security .
Secondly , enterprises must have the right talent ( with a mix of scientific understanding and creative skills ) to understand the model complexities and data requirements . Next , businesses should adopt an iterative development approach to GenAI ; models often require multiple iterations and updates to improve performance .
Crucially , enterprises must also grasp the GenAI implications around regulatory compliance , content ownership , and ethics .
For businesses without the talent or bandwidth to manage all of the above , working with trusted IT partners to align resources would be the quickest way for enterprises to kick-start the process and enable the right strategic generative AI approach for their business . Engaging technology providers like Dell that offer AI expertise , hardware , and software in creating custom full-stack solutions can accelerate the deployment of generative AI in enterprises , unlocking the power of AI with support across the complete
16 February 2024