DIGITAL TRANSFORMATION

operating at the leading edge of automotive technology and share core values in how we do business .

“ Williams Racing is excited to be bringing the future of mobility into Formula 1 and delighted to welcome Zoox as the first autonomous vehicle company to become a partner in the sport .”

Williams and Zoox : A strategic US focus The multi-year agreement will see Zoox become Williams ’ Official Regional Partner , with initial visibility at three key US racing venues later this year : Las Vegas , Austin and Miami . These locations strategically align with Zoox ’ s testing grounds , where the company is preparing to launch its first public robotaxi service in Las Vegas in 2025 .

For Zoox , the partnership offers more than just brand exposure . Carly Wyatt , Head of Communications and Marketing at Zoox , emphasises the technological synergies : “ This unique collaboration presents an opportunity to provide deeper , behind-the-scenes insights into how these two industries are using similar cutting-edge technologies , including the latest advancements in AI .” The company ’ s approach to reinventing personal transportation through its purpose-built robotaxi aligns with Williams ’ own history of innovation in Formula 1 .

The shared values between the two organisations extend beyond technological advancement . As one of the longest-standing teams in Formula 1 , Williams ’ heritage as a family-founded team with a culture of being courageous

196 February 2025