Technology Magazine February 2025 | Page 68

AMAZON REDSHIFT
TOP 10 – DATA PLATFORMS

AMAZON REDSHIFT

REVENUE : US $ 575BN ( FY2023 ) EMPLOYEES : 1,521,000 CEO : MATT GARMAN FOUNDED : 199401Recent innovations include Redshift

Amazon Redshift , a data storage system from Amazon Web Services ( AWS ), is a fast , fully managed cloud data warehouse that makes it simple and cost-effective for organisations to analyse all their data .
The service enables organisations to analyse massive datasets , ranging from gigabytes to petabytes , using standard SQL queries . One feature of Redshift is its ability to deliver exceptional performance through parallel processing and columnar data storage , achieving up to 3x better price performance compared to other cloud data warehouses . The platform integrates with AWS ’ wider ecosystem , particularly with Amazon S3 data lakes and SageMaker Lakehouse .
Serverless , which automatically handles infrastructure scaling , and zero-ETL integrations that enable real-time analytics without complex data pipelines . The service also leverages AI capabilities through Amazon Q for simplified SQL query writing and connects with Amazon Bedrock for enhanced generative AI applications .
Today , tens of thousands of customers rely on Redshift for their modern data analytics needs .
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68 February 2025