DIGITAL TRANSFORMATION
ootball isn’ t just a game – it’ s an emotional language spoken across continents, transcending borders while uniting billions in shared passion. Now, like much of modern life, football is undergoing an AI transformation that will reshape not just how the sport is played, but how fans experience it from anywhere in the world.
The company at the centre of this digital evolution is Globant, the multinational technology company driving innovation across the sporting landscape. Over the past several years, the firm has pioneered technologies that bring fans closer to the action, whether they’ re watching from stadiums or streaming from home.
Since 2022, Globant has served as FIFA’ s digital partner, enhancing the organisation’ s multilingual streaming service FIFA +. The company has now extended this partnership with an AI-focused initiative centred on a new mobile application launching ahead of the 2026 World Cup.
“ We are thrilled to deepen our collaboration with FIFA and jointly embark on this new phase of innovation for football,” says Martin Migoya, Co-Founder and CEO of Globant.“ Technology can amplify the power of sport – enabling deeper connections, richer experiences and more personalised journeys for fans around the world.”
The FIFA World Cup 2026, earmarked to be the biggest standalone sporting
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