DIGITAL TRANSFORMATION
The partnership also brings Globant’ s Gen AI capabilities to bear on personalisation, allowing fans to follow their preferred teams and players through customised content experiences.
AI’ s growing role in football Machine learning has steadily embedded itself across football operations in recent years. VAR( Video Assistant Referee) systems now use computer vision to track offsides with millimetre precision. Clubs employ injury prediction models that analyse training load, sleep data and biomechanics to flag players at risk of muscle strains or ligament damage before they occur.
Match analysis software can track every player’ s movement, passing accuracy under pressure and defensive positioning thousands of times per game.
What’ s changed recently is the scale and accessibility of these tools. Technologies once available only to elite clubs are becoming democratised through cloud platforms and AI services. A second-tier club in Argentina or Thailand can now access tactical analysis tools that would have required a fulltime analytics department five years ago.
As the sport becomes increasingly data-intensive and fan expectations evolve, global governing bodies like FIFA are building centralised digital
172 February 2026