DIGITAL TRANSFORMATION
“ This agreement reflects each organisation’ s vision to reimagine how football is experienced in the digital era, while preserving emotion and community”
Mattias Grafström, Secretary General, FIFA
Revenue hit US $ 2.25bn in 2023, with digital sports experiences becoming an increasingly important business line.
The company recently acquired a 51 % stake in LALIGA Tech, transforming it into a joint venture called Sportian – described as an agentic AI-powered platform for sports technology. LALIGA Tech brought existing capabilities including audiovisual production tools used across Spanish football, plus second-screen apps that provide real-time stats during matches.
Sportian encompasses an OTT platform, sports marketing services, an end-to-end fantasy gaming platform and mobile and web applications.
Globant’ s reach also extends into gaming through a partnership with Riot Games, the developer behind League of Legends and Valorant, where the company provides software development and user experience design. It also holds a role as an official Formula 1 partner, focusing on fan engagement platforms and race data visualisation.
174 February 2026