DIGITAL TRANSFORMATION
2026
Year FIFA World Cup will be hosted across three countries for first time
A key player in sports technology transformation With partnerships spanning multiple sports and digital touchpoints, Globant has positioned itself as a key player in sports technology transformation. The company competes in a crowded field that includes established sports tech firms like Stats Perform and newer entrants like SportRadar, but its strategy focuses on end-to-end partnerships rather than single-point solutions.
Whether that means a fan in Lagos getting match notifications timed to their preferences, or a scout in Peru accessing detailed performance data on a young Brazilian prospect, the infrastructure being built now will shape how billions of people interact with the sport.
By marrying the sport’ s emotional heart with cutting-edge AI, Globant and FIFA are creating a smarter, more interactive and deeply personalised football experience.
Come summer 2026, the gam will no longer be confined to the pitch, it will be everywhere, immersive and truly next-generation.
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