PEOPLE MOVES

Hannah Poferl, CDO,

Universal Music Group

JOB FROM: CDO, HEAD OF AUDIENCE AND ASSISTANT MANAGING EDITOR AT THE NEW YORK TIMES

JOB TO: CDO AT UNIVERSAL MUSIC GROUP

Hannah Poferl joins Universal Music Group as its Chief Data Officer. Formerly he New York Times’ first-ever Chief Data Officer, Hannah will lead UMG’ s global data and analytics strategy, driving AI-powered audience engagement, superfan initiatives and talent discovery to strengthen connections between artists, labels and fans worldwide. technologymagazine. com 23