THE TECHNOLOGY INTERVIEW
And, with AI embedded throughout Canva’ s platform, even the smallest company can scale content creation to global reach while keeping messaging consistent and on brand.
AI: Canva’ s creative collaborator In the design space, there’ s a big debate about the place AI has. Some are excited about its capabilities, while others are anxious of the impact it will have on the sector’ s human workforce. Canva’ s view here is pragmatic: AI is there to accelerate creativity, not replace it.
“ There are really two things you can do in visual communication with AI,” Duncan affirms.“ One is to iterate faster – to kickstart the creative process – and the other is to manage the workflow so teams can create at scale. That second part is where the greatest value lies.”
For many organisations, the bottleneck isn’ t creativity itself, it’ s capacity. With marketers now producing campaigns across multiple formats, languages and markets – often with static budgets and small teams – Canva’ s AI systems address that problem by automating
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