RONALD DEN ELZEN
TOP 10 – CHIEF DIGITAL OFFICERS
RONALD DEN ELZEN
TITLE: CHIEF DIGITAL & TECHNOLOGY OFFICER COMPANY: THE HEINEKEN COMPANY
REVENUE: US $ 32BN( 2024) EMPLOYEES: 85,000 + FOUNDED: 1864
Ronald is steering 160-year-old brewer Heineken’ s transformation into the“ best-connected brewer” across 190 markets.
With nearly 30 years at Heineken – having worked for the company since 1996 – he brings deep expertise from sales, operations and executive roles, now focusing on AI-driven predictive analytics for revenue management, promotions and consumer insights. Ronald champions a balanced digital strategy, harmonising legacy systems while scaling modular AI, data platforms and Gen AI for global-local agility.
09 WATCH NOW
How Heineken is using AI to redefine its growth strategy
Ronald den Elzen, Chief Digital & Technology Officer, The Heineken Company
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