TOP 10 – CHIEF DIGITAL OFFICERS

TITLE: EVP AND CHIEF DIGITAL & TECHNOLOGY OFFICER COMPANY: THE LEGO GROUP REVENUE: US $ 10.9BN( 2024) EMPLOYEES: 31,000 FOUNDED: 1932 WATCH NOW LEGO digital technology highlights

Atul has been Executive Vice President and Chief Digital & Technology Officer at The LEGO Group since November 2020, joining from MediaMarktSaturn. ​He leads LEGO’ s digital transformation, overseeing the development of digital products and experiences that complement the iconic physical brick, including consumerfacing apps, underlying technology platforms, security and data ecosystems. ​ With a decade as one of Tesco’ s two CIOs and having started his career as an Accenture partner, Atul drives AI-enhanced personalisation, AR / VR play experiences and scalable cloud infrastructure to engage more than 100 million annual digital users while preserving LEGO’ s creative legacy. Under his leadership, LEGO has accelerated cloud-native migrations, Gen AI for product ideation and sustainable tech initiatives, positioning the brand as a hybrid physicaldigital powerhouse while fostering inclusive play for future generations.

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