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“ At BlackBerry , we ’ re very focused on making sure that whatever we do is positively impacting society – that ’ s something that is not traditionally seen in or associated with technology ”
— Neelam Sandhu , Senior Director of Business Operations , Office of the CEO , BlackBerry
“ We need to work on creating an envir – onment where women feel comfortable learning STEM topics . Not only is the professional environment male dominated , but the education environment is too . So , creating that environment or community where women feel comfortable in STEM is important .”
Sandhu also suggests that creating the right messaging that appeals to women and encourages them to get involved in STEM could prove helpful . “ For example , at BlackBerry , we ' re very focused on making sure that whatever we do is positively impacting society for the better – that messaging is not traditionally seen in , or associated with , technology ,” says Sandhu . “ Technology is often seen to be a more rational , colder environment . If we can change the messaging to highlight the value that technology adds to society , it will attract more women to the sector .”
‘ Impacting society for the better ’: it ' s an admirable statement , and it ’ s one which BlackBerry is putting into practice
JANUARY 2019