NORTH AMERICA ever since it shifted its roadmap following a mammoth transformation . To say BlackBerry has reinvented itself in the past decade would be an understatement . At its peak , its smartphone was in the hands of almost every corporate and business professional , with sales reaching a crescendo between 2009 and 2011 . As the competition heated up , BlackBerry ’ s device sales slumped and it decided it needed a new roadmap . This is where John Chen , BlackBerry ’ s current Executive Chairman and CEO , entered the fray . A well-known turnaround expert , Sandhu says that Chen helped to herald in a new era for BlackBerry . “ He stabilized the company financially and put us into growth mode . To do that , he had to develop a strategy which would take us into the future ,” she says . “ He decided to focus on what we do best : security and connectivity .”
Recognizing that the market was shifting towards a software model , Chen helped to spearhead a new chapter in BlackBerry ’ s history , pivoting it from a smartphone hardware firm to an enterprise software and services company . “ He led the company through a complete shift culturally , operationally and strategically ,” notes
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