RADIUS NETWORKS
128 were doing we developed strong expertise in the area ,” he says , “ but it took a number of years to really get to a productization that our customers , huge brands , could see true value in and a return of investment ( ROI ).”
“ The first four years of the company were really defined by R & D , but over the last few years we ’ ve moved into the operationalization phase . We are taking a product that is maturing and pushing it worldwide , so we have to be able to scale it and have third parties and partners that can sell and install the product .”
With a career defined by technology it would be easy for Wallace and his team to assume that partners , suppliers and potential customers will have the same understanding and knowledge of innovative technologies , but as Wallace noted previously , proximity solutions are a very novel concept . The key to working with stakeholders and obtaining their ‘ buy-in ’ is communication and Wallace recognises this . Radius Networks has cemented itself within the market for a number of years and can begin to point to successes and tangible value that its solutions have brought for customers . “ Real dollars ,” says Wallace . “ We have real dollars that our technology can enable through efficiencies , savings and of course drawing customers to
“ We install thousands , almost tens of thousands of locations a year , so in order to do that across the world , we need strong partnerships ”
— Marc Wallace , CEO and Co-Founder . Radius Networks
JANUARY 2019