NORTH AMERICA
“THE MILLENNIAL AUDIENCE REALLY TOOK A WHOLE NEW SWING AT WHAT CONNECTIVITY MEANT – THEY WANT WHAT THEY WANT , WHEN THEY WANT IT ”
— David Kline , EVP and Chief Information and Technology Officer , Viacom
19 than an added extra . “ How do we make that more dynamic ?” Kline asks . “ How do we update that content so that you have a larger library ? How do we add advertising that ’ s not stale and changes with the times ?”
In an increasingly connected world , Viacom works to ensure a consistent , quality and above all exciting service for consumers regardless of location , device , platform or demographic . “ We have 84 apps on 11 different platforms – whether it ’ s Roku , Apple TV , iOS , Android , PlayStation … We ’ re in 180 different countries , so when you see MTV in the US , UK , Poland or Singapore … each brand has opportunities to be more effective in certain spaces . For example , Latin America is more Android-driven , and so while Roku is a great platform in the US , we have growing platforms in Europe like Amazon and Netflix .”
In addition , short form content , like the video footage shared across Snapchat , Facebook or Twitter to promote a new TV series , is an increasingly lucrative focus , paying
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