DRIVING A TECHNOLOGY TRANSFORMATION
NORTH AMERICA growing dividends . “ We need to make sure we ’ re aligned with the generations in terms of what they want to consume – creating original short form , not just taking pieces of a show . You have to know your audience , how the demographic is shifting , and what ’ s relevant . It ’ s vital to stay tuned in and deliver on what the consumer is expecting .”
DRIVING A TECHNOLOGY TRANSFORMATION
With a mission to entertain and excite firmly at its heart , Viacom has used technology as a driver of growth – but has done so thoughtfully , ensuring that new technologies are implemented to make positive change for various stakeholders , rather than chasing what Kline calls the “ bright , shiny object ”. “ Cloud computing is a great example ,” he says . “ We started looking at cloud when it first came out , and at the time we weren ’ t ready to make a jump .” While cloud technology offers storage solutions , Viacom already had extensive – and expensive – infrastructure in place for this .
However , the business did implement cloud technology for its live
events , posting interactive social media
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