THE CUSTOMER IS KING
CIO — AYANDA SAKI
serves as a communication device but also as a cost-effective channel to get online , which has provided companies with the opportunity to interact with customers like never before . “ Africa is very mobile focused and this creates an opportunity for us to provide an economic type of architecture for our customers ,” comments Saki . “ It ’ s required us to adjust our thinking and to align ourselves with how the customer interacts with us .”
“ Technology shouldn ’ t be implemented for the sake of it . Technology should be used to improve the quality of people ’ s lives and to enable businesses value ”
— Ayanda Saki , Chief Information Officer
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THE CUSTOMER IS KING
Not only should CIOs pay heed to their customers ’ wants and needs , but they should also be aware of their location . Digital transformation isn ’ t ‘ one size fits all ’, and therefore companies should be wary of copying and pasting their business strategies into new locations . The key , Saki highlights , is to adapt to each location .
“ In Africa , many of the companies are multinational companies and when they ’ ve entered this market , they ’ ve taken the same template of their business from international markets and applied it here which doesn ’ t work . For an African market , the way a business
JANUARY 2019