ABC
AMID A TECHNOLOGY TRANSFORMATION PLAN , ELIE HARB , HEAD OF IT AT ABC , TALKS DIGITAL DISRUPTION IN LEBANON
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T echnology has completely redefined the modern world and the modern customer . As innovation drives change , businesses across the globe have to adapt and evolve in order to continue to meet and ultimately exceed changing customer expectations . As one of the premier shopping and lifestyle destinations in Lebanon , understanding this evolving customer and the role that technology has and continues to play in that shifting landscape is more important than ever before for ABC .
As the first retailer to open in the country since 1936 , ABC Group combines world-class shopping dining and entertainment across six branches and three flagship stores throughout Lebanon . The company prides itself on one critical component – innovation – and it strives to deliver on this through outstanding customer experience . “ At ABC our purpose is to make Lebanon a better place and we do that by creating a great social hub offering the best brand mix and outstanding customer experience ,” says Elie Harb , Head of IT & PMO . “ ABC raises the bar very high when it comes to customer
JANUARY 2019