Elie Harb
MIDDLE EAST
notes that technology has opened up greater communications and visibility with its customers , something that he feels is an edge that no other retailers can offer . This is best exemplified through its mobile application . “ Our mobile app ensures that our customers are always connected and informed about what we are doing for them ,” he says . “ It gives the customer full control over their loyalty points to redeem at any time without the need of physical interaction .”
This loyalty scheme was extended to all shops within ABC ’ s department stores and malls , which vastly improved customer satis –
EXECUTIVE PROFILE
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Elie Harb
An experienced IT professional , with more than 18 years working in the technology space , Elie Harb is currently the IT and Project Management Officer at ABC Sal . In this role , Harb is tasked with keeping ABC Sal at the forefront of innovation and technology , having overseen a major companywide digital transformation based on four pillars : enabling state of the art customer experiences , business enhancements and innovations ; productivity increase and automation ; infrastructure and stability . Harb is a key driver of the digital transformation and looks to steer the company towards understanding how best to capitalise on the technologies on hand in order to optimise and automate business processes , enhance customer experience and improve productivity , all the while keeping a stable , updated and secure platform .
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