MIDDLE EAST
choice in the country .”
The future is bright for ABC . The company has already begun to make inroads into ecommerce and omnichannel that will be launched in 2019 and is also in advanced negotiations with some major brands to represent them in the country .
As Harb looks to that future , he can reflect on the digital journey of ABC and the lessons learned along the way . “ It has been a challenging and interesting journey . The main take away would be to always challenge the status quo , build on solid ground by choosing the right partners , technologies and peoples and always be on the watch for disruptive technologies or market shifts . Internal communication , openness and team work are also key in any venture .
“ From our past experience , we believe that constant evolution by pushing our limits and boundaries , market and trends awareness , employee development and most importantly customer satisfaction are the main pillars to achieve business success .”
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