— Mauricio Mazza , CIO at Mercedes-Benz Brasil

Profit , the three Ps , is a framework that has been more and more used out in the market . You have to make a combination of these three dimensions to be successful in terms of sustainability .”

“ In São Bernardo we have our huge manufacturing plant , and also a hospital sponsored by the company and a firefighter station that not only serve the company but also the local community around the plant . We are , in both ways , from a people and a planet perspective , very concerned and active not only to withstand local envi-

ronmental regulations , but also going further and trying to offer something really relevant for society and the local community around us .”

This approach is ingrained in the sales strategy of the company , as Mazza explains : “ It needs to make economic sense – we believe that we have to not only focus on being green , on being environmentally correct , and empowering our people . We need to do that in the direction of maintaining the company ’ s profitability while ensuring that the initiatives are profitable for sale on this journey .”

As Daimler Company in Brazil we are laying a very clear vision for the future , challenges lay ahead . This includes the manufacturing of e-vehicles , and carrying on with building trust in the brand .

“ Electrical is definitely a very strong component of the strategy . Daimler launched the fully electric vehicle called EQC in Stockholm on September , 4th – our first 100 % electrical vehicle .”

“ The electrification of the powertrain is not our only priority , but we also

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