DIGITAL STRATEGY
38 quartered firm was founded with the goal of solving one of the most challenging problems in software – making databases and spreadsheets understandable to ordinary people . As the proliferation of data at our fingertips grows exponentially , this goal could prove to be even more vital . “ Recent estimates from the IBC suggest that between now and 2025 , the amount of data in the world that ’ s subject to analysis is going to grow 50-fold ,” notes Selipsky . “ I think a lot of organisations are just going to get crushed under the weight of that data whilst many others are going to see brand new opportunities to develop insights and make better decisions based on all of that data . Regardless of whether your organisation sees data as a problem or an opportunity , there ’ s an urgent need for analytical capabilities to deal with it , and again , to make better decisions faster .”
“ We talk about having the software ‘ fall away ’ so that it ’ s just you having a conversation with your data and that ’ s still at the very centre of what we do as a company ”
— Adam Selipsky , CEO , Tableau
This is where Tableau Software has managed to carve a unique path in the sector . By helping people see and understand data , the firm believes the opportunities for business are endless . “ Ultimately , we use data to make better decisions faster — that ’ s the goal . I think that human beings happen to interact with data very well in a visual setting . It ’ s just the way we ’ re wired . So , if you show a human being a sea of numbers it ’ s just not as meaningful as if you organised that data visually and there are many studies that illustrate that . I think
JANUARY 2019