GOIKO
JOSÉ RAFAEL BARRETO IBARRA , CIO OF GOIKO , EXPLORES HOW THE GOURMET BURGER BRAND IS USING INTELLIGENTLY- SELECTED , TECHNOLOGY- DRIVEN CHANGE MANAGEMENT STRATEGIES TO SUPPORT RAPID AND SUSTAINABLE GROWTH
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I n the 21st century , every company is a technology company . A global digital transformation is sweeping across the business landscape , prompting radical change as companies reevaluate best practices and embrace cutting edge solutions to create value . Nevertheless , a digital transformation for digital transformation ’ s sake is more likely to hurt your company than help it . As many as 70 % of largescale digital transformation efforts end in failure , so how can companies ensure that their move towards Industry 4.0 is a successful one ?
“ Nothing is more dangerous than a repetitive and hectic task with little purpose . If people get stuck doing these manual things , then they ’ re being prevented from living up to their full potential ,” explains José Rafael Barreto Ibarra , CIO of GOIKO . “ Technology grants you the superpower of giving you more time to come up with ways to delight the customer . You spend less time keeping the business running and more time designing , creating and
JANUARY 2020