DISRUPTION AND GROWTH
José Rafael Barreto
to achieve efficiency and sustainability .”
In order to help ensure that efficient operations are supporting the delivery of a top quality product , GOIKO is using an intelligent integration of thirdparty solutions that enable point of sale ( POS ) support , online ordering and , perhaps most importantly , stock control . “ These pieces of software work together in the background to automatically give us great visibility of our stock levels , which supports smart ordering so that we don ’ t order too much or too little ,” says Barreto .
DISRUPTION AND GROWTH
“ We ’ re never finished ; we ’ re always aiming for better ,” says Barreto . “ The ability to grasp huge amounts of information that technology provides is allowing us to constantly get better and better .” To ensure that the benefits of digital transformation are being felt across the company , Barreto is taking great care to democratise and make information-based insights accessible to a wider range of GOIKO employees . “ I ’ m not a huge fan of terms like Big Data , data science , KPIs and the like 169
EXECUTIVE PROFILE
José Rafael Barreto
Barreto has been GOIKO ’ s CIO since May 2016 . He graduated from Universidad Metropolitana ( VE ) in 2007 , obtaining a Degree in Systems Engineering . He also has an MBA by IESA . Barreto ’ s career started in Accenture , where he worked for almost three years as SAP Business Consultant , being involved in salesforce transformation projects . Then , he co-founded Sitioswao . com , a collection of small boutique hotels and convention center in Venezuela , and was Managing Director for seven years until 2016 , when he joined GOIKO .
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